Sustainability
A Journey We're Proud to Take
with Your Dog's Well-being in Mind
Our Love for Dogs and Nature Shapes Everything We Do
At Greenbark, we believe the experiences we share with our dogs in nature are magical. These moments create lasting memories, bringing joy, love, and well-being to both our dogs and ourselves.
This unique bond between people, dogs, and nature is at the heart of our company values and guides our business practices. Our mission is to create a sustainable balance between happy dog ownership and environmental stewardship by offering safe, high-quality dog products made from conscious materials and ethical manufacturing practices.
How Far Have We Come?
Greenbark is at the beginning of its sustainability journey. Right now, we are focusing on products that are carefully selected and made from:
- Recycled materials
- Organic and natural fabrics
- Certified materials from environmentally and ethically responsible brands
We also work with shipping companies that prioritize sustainability, and we ship orders in recycled or reused packaging.
To help our customers make conscious choices, we’ve designed our webshop with user-friendly filters and value icons, making it easy to find products that match their values.
Challenges
We know we still have a long way to go. Two of our biggest challenges are that most dog products do not have cradle-to-grave paper trails, and many small producers cannot afford expensive certifications and lifecycle analyses at the product level, even though their products are made from sustainable materials. This makes it hard for us to ensure that all our products meet the highest sustainability standards.
Where We Are We Headed
As a small startup, we have big ambitions. Our long-term goal is to achieve B-Corp certification, which requires focus and dedication. To make the process manageable, we are focusing on:
- Following B-Corp standards
- Integrating responsible business practices into our policies and management systems
- Meeting certification requirements step by step
UN’s Guiding Principles & OECD’s Framework
We follow the UN’s Guiding Principles to strengthen our communication around product sustainability and empower consumers to make informed decisions. We also adhere to the OECD’s six-step framework for Due Diligence guidance for responsible business conduct. Specifically, we focus on:
- Integrating responsibility into our policies and management
- Identifying and assessing adverse impacts in our operations and supply chains
- Preventing, stopping, and mitigating harmful effects
We aim to create a culture of transparency and responsibility throughout our company, making a positive difference for our customers, their dogs, and the environment.
Partnerships
We are continuously working to expand our range, resources, and communication strategies. We value both national and international partnerships, and we are always open to feedback from our customers. If you share our values and want to collaborate or share ideas, feel free to contact us through our contact page.
We look forward to connecting with like-minded advocates for dog welfare, nature, and sustainable development!
Our Future Goals
At the end of 2024, we will evaluate our progress, adjust our strategies, and plan our efforts for the coming years. We are committed to continuing to make a positive contribution to the environment, supporting dog welfare, and benefiting our customers and communities.
